Your New Addiction
A campaign that encourages college students in Columbus, OH to start making sustainable decisions (like composting!) while playing off of their love for coffee, because we all know college students are loaded on caffeine to get through their classes! I partnered with the Roosevelt Coffee House, a popular coffeeshop amongst students from multiple universities in the heart of downtown to help spread the word.
This was a little portable booklet, perfect to put in your wallet or backpack, that gives step by step instructions to start composting.
Sketches, showing the rough illustrations used throughout the project
This was photography when going to the coffeeshop, used for aesthetic and inspiration, as well as quality photos for presentation.
