BBW Halloween Concept 2019
I was able to work on the Halloween concept for 2019 while I was an intern at Bath & Body Works. BBW was trying to reach an audience closer to college-age / millennials. I heavily researched trends and patterns from brands, movies, and culture to land on a concept I was confident in presenting that would hit closer to the age group they were searching for.
Props for presentation
During my research, I showed a bunch of products that inspired and enhanced my research on the topic. After my concept was presented, it was sent to the design team to be applied to various deliverables.
My concept landed extremely well! Of course it had to be adjusted to fit the brand aesthetic, and combined my concept with designs that would be easier for existing BBW customers to digest. These were the final designs sold in stores during Halloween of 2019 based off my concepts! (:
Note: Products not designed by me
I decided to take this a step further for fun and decided to modernize Bath & Body Works to fit my concept for a more spiritual brand for the growing trend of spirituality in the younger generations!
Below I included my process for considering a logo, and my final. Although it was inspired by my Halloween concept, this project extension took a more holistic approach, focusing on the increasingly popular spiritual outlook the younger generations are drawn to.
I came up with a new product line Amour Propre, which by definition is a sense “of one's own worth; self-respect.”
For promotion, I added an app that will ask a series of questions that results in getting personalized Bath & Body Works recommendations
Added was a 3 poster series.
Below would be reusable shopping bags that could be sold in stores.
As well as some gift card designs that could be available for purchase
